From Space to Field: remote sensing data for innovative, sustainable and competitive agriculture

Agriculture is undergoing a technological revolution, where data represents the new means of production for a proactive, sustainable and competitive farming sector. According to the latest studies, the Italian Agriculture 4.0 market is growing again after the decline of 2024, reaching 2.5 billion euros (+9%), driven by software solutions such as FMIS and DSS and by investments in connected machinery. Despite this, the level of digital maturity remains uneven: only 9% of companies are digitally mature, while 58% are still lagging behind, also due to dependence on public incentives (only 21% would invest without subsidies).

In this context, remote sensing is confirmed as a key enabler of the digital, ecological and energy transition envisaged by Europe. Through prescription maps, vegetation indices and multispectral analyses, remotely sensed data allow companies to move from reactive practices to personalised strategies, preventing critical issues and improving productivity and quality.

The conference aims to explore how these technologies can overcome the barriers to adoption (costs, skills, resistance) and maximise return on investment. Following two introductory presentations and the testimony of a pioneering agricultural company, the round table will provide a space for discussion on how to translate data into concrete actions, from acquisition to field application.