Innovation Communication Lab – From Technology to Market

Exploration Arena, Pav. C1

Communicating, storytelling, presenting and selling innovation.
Innovation Communication Lab is a strategic, business-oriented and hands-on experience, not just theoretical.
Its goal is to support companies, startups and research centers in transforming complex technologies into clear, valuable and market-ready propositions – facilitating partnerships, investments and market growth.

The 1-hour session will be structured into four focused micro-tutorials:
1. Communicating Complex Technologies: turning complexity into value
2. Storytelling Innovation: crafting compelling innovation narratives
3. Presenting Innovation: delivering effective pitches
4. Selling Innovation: from lab to market

Organized by: Confindustria - Technical Group for Internationalization

25 September , 10:00 - 11:00

Language

English

Category

Beyond Tech Communication

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